Hi, I’m Funmi Daniel. I’m a multi-hyphenate fashion brand strategy consultant with 20+ years of experience, passionate about creating impactful solutions and helping companies thrive. Highly organised and skilled in project management, I’ve successfully led global initiatives, driving growth through strategic innovation.
What I Can Do For You
As a multi-hyphenate fashion brand strategy consultant, I bring a unique blend of skills across strategy, merchandising, eCommerce, creative marketing, and brand development, but that’s just a small part of what I offer. Moreover, my core services focus on Operational Framework Design, Personal & Corporate Brand Management, and Retail & Ecommerce Strategy—all tailored to meet your business needs.
Operational Framework Design
I create operational frameworks that simplify your business processes, setting you up for smooth growth and success.
Personal & Corporate Brand Strategy
I provide thoughtful and strategic brand management to help your personal or corporate brand grow and thrive.
Retail & Ecommerce Strategy
I help shape your retail and eCommerce strategy to drive growth and make a lasting impact.
More Ways I Can Help
Merchandising & Buying
I work with businesses on product selection, pricing strategies, and inventory management to make sure they have the right products at the right time. This helps to drive both sales and customer satisfaction.
Team Leadership & Development
I collaborate with teams to foster growth, build essential skills, and streamline operations, helping businesses enhance performance—whether they’re startups or established companies.
Project Management
With experience guiding cross-functional projects from start to finish, I make sure everything flows smoothly. My focus is always on delivering results that are both timely and truly impactful.
Creative Direction
I bring brand visions to life by overseeing visual identity and branding projects. My goal is to ensure everything aligns and translates seamlessly into market-ready content.
Digital Marketing Strategy
I create tailored online campaigns, that encompass everything from social media to email marketing. The goal is to boost your brand’s visibility and engage your audience effectively.
Sustainability Consulting
I offer guidance on sustainable business practices that meet the growing demand for eco-friendly brands, aligning your operations with today’s market expectations
fashion | lifestyle | business
My Story
Crafting Stories, Building Brands
With over two decades of experience in the fashion, lifestyle, and art industries, I’ve honed my expertise in everything from merchandising and buying to eCommerce. My background also spans creative marketing, operations, and project management. Along the way, I’ve had the privilege of working across the UK and Africa, where I’ve helped startups, small businesses, and established brands navigate dynamic markets and thrive.
As a multi-hyphenate fashion brand strategy consultant, I created Fumi & to embody the diverse skills and services I bring to the table. So, whether you’re looking for support with strategic planning, building operational frameworks, or developing your brand, I’m here to help. I bring the same passion to every project, committed to helping businesses grow sustainably and achieve lasting success.
A Fresh Perspective on Identity
Interestingly, my name is often misspelt. After a memorable experience at a Japanese restaurant, I received a welcome card with my name spelled in the Japanese way. Later, I had a dream about my consultancy website using that same spelling—which, as it happens, is how it’s phonetically pronounced. This lightbulb moment inspired me to embrace my identity in a fresh way!
My global perspective, coupled with my passion for innovation and hands-on approach, ensures that I deliver tailored, impactful solutions that drive growth and success. Furthermore, through Fumi &, I’m here to support you and your company with personalised guidance that meets your unique needs—whatever stage you’re at.
Let’s work together to take your brand to the next level.
Charting Your Path to Success
My mission is simple: I want to use my experience to help your business achieve its goals, both short-term and long-term. In addition, I’m here to offer personalised support, whether you’re looking to refine your strategy, strengthen your operations, or elevate your brand
My approach is straightforward and collaborative:
Previous Partners
Words of Appreciation
Funmi Daniel is very professional with an excellent eye for detail and design. I used her to help with my social media and to design my website. I am truly happy with the work she did and would definitely recommend her.
Abaya Lagos
Funmi consulted on our online expansion and restructuring for an international audience. She was knowledgeable on the world of both wholesale and online retail . She also gave us tips on marketing to our clientele. We were very impressed and she remains a friend of the brand.
Raya Jewellery
We brought Ms Daniel only as an external consultant to work with one of our clients through our brand and marketing agency. We found her insights and experience to be highly valuable within the pan-African fashion industry.
Moore Advice
Have questions or ideas? Let’s chat!
Whether you need strategic advice or just want to brainstorm ideas, I’m here to help. Let’s connect and discuss how we can work together to elevate your brand.